Innovative? Or just plain weird?
Liberal billionaire Tom Steyer is trying to sway national climate policy and the midterm elections with an ad campaign that is raising eyebrows among independent fact-checkers, some television stations, his political opponents and even a few allies — using an approach that strikes observers as anywhere from groundbreaking to downright bizarre.
http://www.politico.com/story/2014/08/tom-steyer-ads-election-2014-110056.html