Just days after Nestlé announced it would work toward removing artificial colors and flavors from some of its products, Hershey’s now says it plans to eliminate genetically-modified ingredients from its Hershey’s Milk Chocolate and Kisses products by the end of 2015, according to Confectionary News.

In lieu of those GMO ingredients, the company says it plans to move to natural vanilla, non-GMO sugar, and milk from cows that have not been treated with growth hormone rBST. The decision to ‘simplify’ its products across the company’s offerings will likely be a years-long process.

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