If you don’t mind produce that falls short of visual perfection, Raley’s will sell it to you at a discount.
Raley’s said its “Real Good” program will sell “scarred, aesthetically challenged” produce that might otherwise be headed for landfills when it launches Saturday at 10 of its more than 120 stores in an open-ended pilot program. The West Sacramento-based chain made the announcement Thursday.
The grocer said qualifying produce is uniquely shaped, sized or colored, but otherwise the same in flavor and quality as standard produce offerings. Among the “Real Good” offerings are plums, peppers and pears that will be offered at prices 25 percent to 30 percent lower than flawlessly shaped, uniformly colored produce.
The program, which Raley’s said is a first for a major grocery chain in the United States, “is a new way that we can support our growers and reduce food waste while offering our customers the best quality in fresh (produce),” said Meg Burrit, Raley’s director of wellness and sustainability.
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