For all the progress women have made in Congress and in elections, they are practically sitting out the new game that is redefining American politics: big money.
It’s not that women want to leave it to men like Sheldon Adelson and Tom Steyer to sidle up to the table to shape important races and party politics. Rather, many fundraisers are learning that successfully collecting cash from women takes a different approach than doing so from men. In interviews, more than a dozen fundraisers, donors and political consultants said that when they reach out to women they bump up against deep cultural, strategic and logistical challenges that contrast markedly with how money has always been extracted from men.
http://www.politico.com/story/2014/07/women-political-donations-109206.html