McDonald’s is rolling out its first organic hamburger, called the “McB,” starting in October.
The burger, sourced from organic farms in German and Austria, will be available in select restaurants in Germany from Oct. 1 to Nov. 18.

Besides the organic beef, the burger—which come in two versions—is also accompanied by fancy fixings like Edam cheese, Lollo Bionda lettuce, and sunflower-seed buns.

The move, which could be a testing ground for a more permanent menu add, underscores a turnaround unfolding at the hamburger chain, traditionally a global purveyor of greasy burgers and fries that spawned the 2004 hit “Supersize Me,” in which director Morgan Spurlock spends a month eating solely McDonald’s food.

http://qz.com/510551/mcdonalds-reveals-its-first-organic-hamburger/